Al-Qaida's strategic communication

Almost every week al-Qaida and Osama Bin Ladin succeeds in having messages placed in the global media networks. Usually the messages are framed as political commentaries to current events like the floods in Pakistan or the Danish Cartoon affair. What is the world view of al-Qaida, what is the historical and ideological background, how are the messages framed to match the audience all over the world, and what communication strategy is behind the success of the extensive media coverage? DIIS researcher Lars Erslev Andersen addresses these questions in a new DIIS Report.